SMALL HOTEL
The Moore, Miami

Originally, the landmark Moore building erected on a pineapple farm in Miami’s Design District served as a furniture showroom and warehouse for Moore and Sons. Today, the 1920s Neoclassical-style structure houses a 13-suite hotel and social club.

Making a splash in the lobby is Zaha Hadid’s Elastika, a 2005 site-specific installation that stretches across the central atrium and lends its name to the ICRAVE-designed restaurant filled with contemporary art, velvet banquettes, and Brazilian-made furniture. For Christian Schulz, design director and partner at Studio Collective, which handled the rooms and the club, bringing less polished finds into the mix was key. A delay from the elevator manufacturer, for example, led to a “much looser and playful design aesthetic using hand-drawn Day-Glo marker paint utilized by a local artist on the elevator ceiling and walls, ultimately giving the elevator cab a surrealist, pixel-art moment of glow-in-the-dark escapism as you traverse differing levels of the building,” he explains.

The entrance to the small, semi-concealed Karaoke Closet, a steel- and leather-clad door recovered from a long-shuttered West Hollywood restaurant, is another. Shipped off to Florida and refinished, its “a beautiful, unique door design that was a real treasure its first go-around,” he says, “and we are so happy to reinsert this beauty back into a new home.”

Architecture Firm: Cube-3 Architects, Miami | Interior Design Firms: Studio Collective, Venice, California, and ICRAVE, New York (initial concept and programming) | Owner: Craig Robins | Operator: Brady and Megan Wood/Woodhouse Development | Purchasing Firm: JWC Purchasing